Course Description

Imagine that every time you speak to a healthcare reporter, you get the exact message and even the exact quotes you wanted in the final story. Wouldn't it be great if your medical expertise got into the final story without any distortions?

In this Media Training for Doctors and Healthcare Professionals course, you will learn the following:

*How to look your best on camera

*How to shape a media message

*How to answer health reporters' questions

*How to speak in sound bites

*How to get the exact quote you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

President, Media Training Worldwide

TJ Walker

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.  A frequent network news communications analyst, Walker has made more than 2000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius and NPR.In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period. Yearly, Walker has more than a quarter of a million views of his public speaking tips videos on social media platforms.Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host The Facebook Page "TJ Walker - Speak to Influence" a source of daily public speaking training videos, tips and inspiration. He is also a past president of the National Speakers Association, New York City.Walker is the most prolific producer of presentation skills online training courses in the world, with more than 100 separate courses. He has more than 50,000 students enrolled from 172 countries.Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.***“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."

Course curriculum

  • 1

    Overview

    • Intro

    • Simplify Complex Medical Issues
  • 2

    How to Look Your Best on Camera

    • How to Look Your Best on Camera Overview

    • Clothes

    • How to Apply Makeup

    • How to Sit for TV Interviews

    • How to Smile for TV Interviews

    • How to Use Your Eyes

    • How to Move Your Head

    • How to Move Your Body

    • How to Move Your Hands

    • How to Sit in Your Chair

    • How to Stand

    • Video Record and See Your Improvements
  • 3

    Messaging

    • How to Frame a Message

    • A Media Message Answers All Basic Questions

    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audiences

    • Your Media Messages Must Benefit You

    • Three is the Perfect Number

    • Venn Diagram

    • Have a Positive Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are You Solving?

    • Create Your Own Media Message
  • 4

    Answering Questions in a Media Interview

    • How to Answer Questions in a Media Interview Overview

    • Answer One Question at a Time

    • Keep Your Eyes on Your Message Points

    • Do Not repeat Negative Words

    • Tell Reporters 'I Don't Know'

    • Always Be Moving Toward Your Message Points

    • Give Brief Answers to Tough Questions

    • Aim for All Three Messages in Every Answer

    • RE-Write the Reporter's Questions

    • Don't Add One More Thing

    • Don't Try to Control the Interview
  • 5

    Speaking in Sound Bites

    • What is a Sound Bite Overview

    • Sound Bites Bold Action Words

    • Sound Bites Reporters Love Cliches

    • Sound Bites Emotion

    • Sound Bites Give Specific Examples

    • Sound Bites Absolutes

    • Sound Bites Attacks

    • Sound Bite Tools Humor

    • Sound Bite Tools Rhetorical Questions

    • Sound Bite Tools Analogies

    • Sound Bite Tools Pop Culture References

    • Three Easiest Sound Bite Tools

    • Reflections on Sound Bites

    • 5 Outcomes of Every Media Interview

    • Sound Bite Homework

    • Sound Bite Practice

    • Final Interview Practice
  • 6

    Concluding Thoughts

    • Conclusion

    • Feedback
  • 7

    Bonus Reading

    • Media Training A to Z

    • Media Training Success