Course Description

This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.

Course curriculum

  • 1

    Introduction

    • Overview

  • 2

    Creating Messages

    • Avoid Complexity

    • How to Frame a Media Message

    • A Media Message Answers all Basic Questions

      FREE PREVIEW
    • Media Messages Must be Interesting to Reporters

    • Media Messages Must Resonate with Media Audience

    • Your Media Message Needs to Benefit You

    • Three is the Perfect Number of Media Messages

    • Media Messages using a Venn Diagram

    • Have a Positive Media Message

    • Add Quantifiable Results to Your Media Message

    • What Problem are you solving, Media Message?

    • Assignment - Create your own Media Message

  • 3

    Testing Messages

    • Test on Yourself

    • Test on Others

  • 4

    Conclusion

    • Conclusion

    • Feedback

  • 5

    Bonus

    • Media Training Success

    • Media Training Success

    • Media Training A to Z